The menu is our primary sales tool, and we’re redesigning it to be a profit-driven tool:
Profitability and Popularity Matrix Analysis: We’re categorizing items into categories like “Stars,” “Horses,” “Puzzles,” and “Dogs” to determine what to exclude and what to promote.
Pricing Strategies: We’re adjusting prices based on current market costs, competitors, and customer perceptions of value.
Menu Psychological Design: We’re redesigning the menu layout and item arrangement to guide customers toward the restaurant’s most profitable dishes.
Recipe Standardization: We’re creating a “standard recipe book” to ensure consistent taste and cost regardless of chef changes.